Avery Dennison has followed up its launch of recycled PET (rPET) liners with the addition of four labelling constructions for the European market.

The four labelling materials not only use a liner with more than 30 per cent recycled PET bottle content, but they are also part of the Dutch company’s CleanFlake and ClearCut portfolios, which target sustainability gains.

Three CleanFlake materials are available on a thin rPET23 liner. The ‘switchable’ CleanFlake adhesive is designed to separate cleanly from PET bottles during the recycling process so that contamination of PET flakes can be avoided. This is important in order to enable recycling rather than downcycling.

A fourth material – a high-clarity ClearCut PP50 Top Clear-S7000-rPET23 construction – is, according to the company, considerably thinner than today’s market reference (PP60 with PET30), and offers high-speed conversion and dispensing using the same thin rPET23 liner.

The rPET liner has been designed to convert in the same way as a conventional PET liner, with no noticeable differences in performance.

More is to follow, explains Georg Müller-Hof, Avery Dennison’s vice president of marketing LPM Europe: “We are committed to managing waste across the value chain – in line with our 2025 Sustainability Goals, and to meet the needs of our customers. We look forward to introducing rPET liner in an expanded range of products, as well as offering products that contain recycled content and/or enable recycling of end use packaging.”

Müller-Hof added that using post-consumer waste to manufacture label liners represents a step change in sustainability.

More information from Avery Dennison, Willem Einthovenstraat 11, 2342 BH Oegstgeest, The Netherlands. Tel: 31 85 000 2000. Web: label.averydennison.com