A €17 million ($18.9m) upgrade at an Avery Dennison plant in Schwelm, Germany that includes the installation of a new coater is expected to give graphics customers across Europe access to more than 7,600 product variations.

The coater is claimed to offer large production flexibility with two coating methods and ten different solvent-based adhesives.

Shaun Hobson, senior business director of Graphic Solutions, said: “Our customers want the widest possible choice of application options. This very powerful new resource runs in seven-day operation and broadens our offering further, ensuring exceptional service. The Schwelm investment is one more example of how we are continuing to drive forward graphics innovation and service improvements.”

The machine was launched at a customer event that showcased the Schwelm plant’s production and customer service operations.

More information from Avery Dennison, 207 Goode Avenue, Glendale, California 91203-1222, USA. Tel: 1 626 304 2000. Email: info@averydennison.com.  Web:www.averydennison.com