Arla brand registers significant UK growth

Arla branded products recorded the largest growth of any of the 100 UK grocery brands listed in 2016, achieving growth of £37 million ($46m), reports The Grocer magazine in its Britain’s Biggest Brands index.

The Arla brand portfolio grew almost four times that of the next closest brand, Pepsi (£8.5m/$10.5m), reflecting a strong sales performance of volume driven growth of 7.6 per cent last year.

Arla’s UK Strategy 2020 aims to make the Danish brand a top household name by 2020. The brand was launched in the UK in 2015 and comprises a variety of dairy products including milk, yoghurt and cheese.

Stuart Ibberson, Arla Foods UK’s senior director of marketing, said: “The growth of the Arla brand is a phenomenal achievement and reflects our position as a positive example of how product innovation can open up new possibilities for consumers and producers alike.

“Last year alone, Arla branded milk products brought in an additional £95m ($117m) thanks to products such as Arla B.O.B. and Arla Farmers Milk, keeping us on track to meet our ambitious Strategy 2020 targets.”

Arla-owned brands Lurpak and Anchor also placed in the year’s table, finishing 14th and 70th respectively.