ABInBev has been accused by The European Commission of hindering cheaper imports of its Jupiler and Leffe brands into Belgium from neighbouring countries, according to a statement.
The Commission has sent a statement of objections to the world’s largest brewer by volume. Its competition commissioner Margrethe Vestager said: “Belgian consumers may have had to pay more for their favourite beers. Our preliminary finding is that AB InBev may have deliberately prevented cheaper beer imports out of France and the Netherlands from reaching consumers in Belgium.”
“Such practices would breach EU competition rules, because they deny consumers the benefits of the EU single market – choice and lower prices,” she added.
If found guilty, ABInBev may face a fine of up to 30 per cent of it sales, with the maximum fine being 10 per cent of its annual global turnover.