Paula Lindenberg is to become AB InBev’s president for the North Europe region next year, replacing Jason Warner who will become zone president for Europe.
Currently vice president of Marketing for Ambev, Brazil, she has been responsible for its key Latin American brands, including Skol, Brahma and Antarctica but will now relocate to the UK.
Lindenberg said: “I’m so excited to be joining the UK business, especially as Britain is renowned for having one of the world’s best pub and beer cultures. The variety of beers here is incredible, and our own portfolio has never been stronger or more diverse; it is also unique in that it features all three of our global brands – Stella Artois, Budweiser and Corona. I can’t wait to work alongside the team in growing the beer category even further.”
Warner added: “As someone who has worked with Paula previously, I can’t think of a better person to lead the UK onto the next level. Paula has contributed hugely to our Latin American business, leading its growth strategy, expanding its premium beers and reconnecting the business with its brewing heritage. I have no doubt that she will bring her own brand of creative vision and energy to these shores.”
AB InBev’s UK & Ireland business consists of 1,000 employees across three breweries in Magor, South Wales; Samlesbury, Lancashire and Enfield, North London and offices in Luton and London. The company brews and distributes brands, such as Stella Artois, Budweiser and Corona, as well as local beers like Bass, Boddingtons and Camden Hells lager.