Procter & Gamble (P&G) has signed an agreement to acquire Ouai, a six-year-old company co-founded by celebrity hairstylist Jen Atkins and Dr Lamees Hamdan, subject to US regulatory approvals. US-based Ouai started as a haircare line before expanding into body products, fragrances, candles and lifestyle products. Daman Investments, through its Investments & Advisory division, advised…

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