Nestlé to double e-commerce sales within four years

Nestlé has unveiled ambitious plans to double e-commerce, which includes direct-to-consumer and business-to-business online sales, within four years as the company increases its spend in digital marketing. E-commerce currently represents about 13 per cent ($11.93 billion) of the company’s total annual sales of $91.8bn. “We will focus on capturing more valuable consumer data points in…

To continue reading,
please login or subscribe